Seth Rogen And Evan Goldberg Will Produce Novella Sell Out For Sony

Seth Rogen And Evan Goldberg Will Produce Novella Sell Out For Sony image

A little over six months ago I had absolutely no faith in Seth Rogen and Evan Goldberg’s post-apocalyptic co-directorial debut This is the End, but it has now become my must-see comedy of the summer. Assuming This is the End is as good as it looks, optimism will carry over to Rogen and Goldberg’s next project, which The Wrap reports will be an adaptation of the four-part New Yorker novella Sell Out, penned by former Saturday Night Live writer Simon Rich. Granted, the duo are only producing the Sony-acquired novella through their Point Grey Pictures imprint (with Rich as an executive producer), but Rogen has yet to produce a movie he doesn’t star in or write, so there’s a really good chance he’ll get another credit on this thing.



Inspired by time travel stories and Washington Irving’s Rip Van Winkle, Rich wrote a fictionalized version of himself as the main character in Sell Out. He ends up meeting his great-great-grandfather, who was in a pickle factory accident a century prior, but was preserved in brine. The old man wakes up baffled by Simon’s life as a script doctor in hipster-filled Brooklyn.



Once This Is The End is released, Rogen next has the Nicholas Stoller-directed comedy Townies coming at some point next year. Rich, meanwhile, has been writing for Pixar Animation, and his novel Elliot Allagash is being adapted into a Jason Reitman film.

By Nick Venable

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