After Earth Lost To Both Fast & Furious And Now You See Me At Friday Box Office

After Earth Lost To Both Fast & Furious And Now You See Me At Friday Box Office image

Given some poor tracking, Jaden Smith’s unproven box office record and the incredible popularity of Fast & Furious 6, many experts went into this weekend willing to admit the young star’s After Earth might lose the money battle to the likeable holdover. If Friday’s estimates are any indication, not only is that definitely going to happen, there’s a distinct possibility the flick will also lose to Now You See Me, which pulled an A- CinemaScore and will likely reap those benefits in the coming days.

According to The Hollywood Reporter, After Earth, which also stars Will Smith in a more limited though heavily-advertised role, brought in $9.8 million on Friday. That should put it in line for about $27 million over the entire weekend. Similarly, Now You See Me raked in $10 million on Friday and may push to $28 million or even a little bit higher if that good word of mouth continues, which will be enough to make it the weekend’s feel good story, even though it likely won’t overtake Fast & Furious which should net about $35 million.

Most people will likely point to the Smith family as the big box office losers this weekend, but a case could be made that the man who lost the most is actually M Night Shyamalan, who was clearly hoping this film could be the start of a comeback. Considering his name wasn’t really advertised at all with the film, it’s hard to blame him for the lack of interest, but he certainly can be blamed for the somewhat sleepy result.

We’ll have a full box office report for you later in the weekend.

By Mack Rawden

You can leave a response, or trackback from your own site.

One Response to “After Earth Lost To Both Fast & Furious And Now You See Me At Friday Box Office”

  1. Ork Morze says:

    You really make it appear really easy along with your presentation but I in finding this matter to be
    actually one thing which I feel I would never understand.
    It kind of feels too complex and very large for me. I am having
    a look forward in your subsequent publish, I will attempt to get the grasp of it!

Leave a Reply